In today's technology-based world, social marketing is almost a required ability to grow business and establish yourself as an expert in your field. From Twitter and FaceBook to blogs, podcasts, and webinars; the Internet is crammed with search result-oriented ways to network, advertise and become "known". One of the most professional networks out there is LinkedIn, a networking site for the business-minded professional looking to find groups of like-minded industry professionals, old colleagues and contacts, and most-importantly potential new clients. The Internet is a big place and before you dive into the LinkedIn networking world, it's important to keep a few strategies in mind to save yourself time, frustration, and ultimately money.
Networks There are tons of networks to choose from, but involving yourself in all of them is about as effective as throwing your business card in the ocean. Sure, it can be seen, but will you be found by the right "fish"? What is your niche market and who are your trying to connect with? Planning your target markets ahead of time will help narrow your aim and help you focus on those contacts that will best benefit your company.
Purpose Why do you want to network on LinkedIn? Are you there for your business to be known? Are you trying to grow your network of clients or industry connections? Form a clear plan to what you want to achieve being on this social site before you dive in without a direction to head.
Connect Don't just add people left and right. Really put time and effort into building relationships with your connections. If you just add people without developing a relationship, you won't be that memorable. People buy from contacts they know and trust. Don't just be a pitchy salesman, be genuine and show your human side. What they say about "all work and no play" applies in social networking too. Let people see your personal side and they will get to know you as more than just a sales rep.
Profile Your personal page is your "face" to others on the social site. If you are plain or boring, or worse yet - unclear about who you are and why you're there, people won't spend too much time trying to get to know you. Make your profile clear, understandable, and interesting. Establish yourself as a professional, including relevent Google key words and a summary of what makes your company unique.
Participate LinkedIn has several ways to be active on the site, from questions & answers to polls and discussion groups. Actively maintaining a presence in these different networking areas not only keeps your name buzzing, but also establishes yourself as an active member and a professional or expert in your industry.
Social networking is a time-consuming affair, but it can be very rewarding when done correctly. Be sure to plan out your strategy, include interesting and useful information while maintaining your "human" side. LinkedIn is one of many social sites to explore your online networking ability and once you get started, it's a good practice to update regularly. With a little time devoted weekly or biweekly, you'll be well on your way to growing your business through social media.
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