Who doesn't love free stuff? If something is free, people take first and figure out where to put it later. Trade shows and events where businesses have booths marketing their services are a jackpot for the Freebie Finders. For those businesses, that Finder is also a potential customer, client or patient. Here, anything useful to that potential customer is an opportunity to get your name or logo in front of their face, and the more useful, the better: apparel, pens, mugs, mp3 players, watches, stress relievers, candy - all free for the taking or as a thank you for orders placed on the spot at a booth.
One important thing to remember is that you still need to find a way to be remembered among all the other booths around you. Beyond pens, there are so many creative ways to promote yourself at a show and really stand out from the crowd. A pen or mug might be useful and get your name in their house, but are they going to associate that memory of who you are and where they got that imprinted mug from?
Creative specialists in the promotional product industry are your key to finding the special something you most times didn't even know was available or within budget. At Graphicon, my entire job revolves around finding the right items for the right clients. I don't use a cookie-cutter presentation to provide our clients with promos. Researching your company, your consumer base, budget, and business philosophy are all taken into consideration. We wouldn't send you to a ground breaking ceramoney with a bunch of ceramic mugs or suggest chocolate candies for a tradeshow on senior care and diabetic supply. By keeping up to date on our industry knowledge of new products, what's succesful, and which suppliers are reliable and stock quality product, we've become specialists in the field when it comes to finding your "it" item.
For example:
An engineering firm wanted to stand out at a tradeshow recruiting new engineers. It was in the south (hot and humid). The client wanted to also show their support for the local team and include "Go Gators!" in their product. What we found was a personal fan, imprinted on the handle with the client's logo. When switched on, the fan spelled out in LED lights, the company's name and, phone number, and "Go Gators!" The fans were such a hit that they ran out half way through the show and have reordered them twice running out each time despite reordering in larger quantity.
A client of ours marketed to local high schools and colleges and usually did music download cards or t-shirts. They needed something new to entice more students to donate blood. What we came up with the first year was an insulated drawstring backpack, great for a light bookbag, purse, and even water proof and insulated to work as a cooler for lunch. The bags went over so well, they reordered twice and have since used the item for their online rewards program, where it was also one of the highest redemption prizes.
After the rough economic start to the year, banks were not looking so hot in the business world. One bank client needed a way to put their friendly side forward. For them, we let the pens do the talking.....literally. With "Thank you!" on one side and their logo on the other, these pens with fuzzy haired characters on the top bore a friendly smile for new customers and when pressed down, entended a hearty "Thank you very much! Thank you SOOO much!". Customers loved it and it was definitely a memorable way to show the bank how much they appreciate their loyal customers and trust from new clients.
So, do you have someone looking out for you? Try Graphicon, whether you just want ideas or would like us to help you brand an item for your next big event, we're here to put your best face forward.
Graphicon, Inc.
P: (317) 579-9090
www.graphicon.com
jessica@graphicon.com
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