So the past couple of years have been a bit rough on the marketing budget and growing a profitable business, that doesn't mean we need to slink under a rock and hide or throw in the towel. Studies show the companies who marketed harder during financially straining times, not only stood a better chance at surviving their conservative competition but they often had 2x more sales and profits after a slump. So to start 2011 off right, here's some ideas to get your year started and get your brand out there...
January is National Mentoring Month. Get your business involved in a mentoring program for college grads, and highschool/college students.It not only reaches out to the younger generation, but also produces public goodwill and PR. Think business accessories branded with your logo: something that will be used and have staying power.
January 1-7 is Diet Resolution Week. Losing weight is by frar one of the most popular New Year's resolutions and nothing says to your staff that you care about their health more than a team effort and wellness campaign. Motivate employees or customers with diet or exercise journals to track their progress. Kick off a resolution promotion by giving out pedometers or fast food guides to better eating.
February 14 is Valentine's Day. No date is better for showing how much you LOVE your clients, be it by heart-shaped magnets, chocolates with your logo molded in it, or a talking "thank you" pen. Call or visit Graphicon.com for more ideas.
February 20-26 is "Build a Better Tradeshow Booth" Day. This is the perfect time to review your company's tradeshow presence. Is your both lack-lustre? Literature out of date? Do your give-aways grab attention or get passed over? If you're ready for trade show makeover to boost your sales and new client base let Graphicon help you revamp or upgrade your tradeshow image.
