Thanks,
Jessica
Graphicon, Inc.
(317) 579-9090
www.graphicon.com
jessica@graphicon.com
Wednesday, July 29, 2009
Eco Friendly Promotional Items
Today "green" is in. Recycled, Reusable, Biodegradable, Earth-Friendly....these are all popular in the promotional product industry. I have saved a catalog for everyone looking for eco-friendly ideas and here's an additional link for some eco-responsible promotional items suitable for gifts. Please feel free to contact me with any questions.
Thanks,
Jessica
Graphicon, Inc.
(317) 579-9090
www.graphicon.com
jessica@graphicon.com
Thanks,
Jessica
Graphicon, Inc.
(317) 579-9090
www.graphicon.com
jessica@graphicon.com
Sunday, July 26, 2009
Why You Should Use Graphicon?
With today's economy, clients are tightening their purse strings, so the objections are mounting among the theme of "I just don't have the money right now". Believe me, our marketers and advertisers are well aware of the state of the economy and shrinking budgets and are here to help you market your business with targeted, proven ideas specific for your industry. With the help of fellow industry colleagues, I've decided to include a list of some of the most commonly heard objections.
Client Statement 1: "Sales are down and I need to cut my budget."
I understand and that's what I'm here to help you spend what budget you have more efficiently. In doing a little research into your company, and your target market, I can provide you a few ideas on how you can use promotional products to increase your sales and brand awareness. We are actually doing very well these days because we are better able to show our customers how they can measure a return on their clients how they can measure a return on their investment with ad specialties as opposed to other forms of advertising, like TV, radio, newspaper or billboards. We can better show direct ROI with programs using our products as motivational tools to drive their business.
Client Statement 2: "I can't really waste money on advertising premiums and trinkets when money is so tight."
I don't think you should be wasting money on premiums at any time! If you are, why have you bought them in the past? It sounds like you're working with someone asking your to buy these without rhyme or reason. We don't sell that way. We offer our services to show you how ad specialtes help grow your business. You shouldn't waste your money on them if you can't determine any measureable result from them.
In your mind, these "trinkets" have no value. We don't sell "trinkets." We demand accountability from the products we sell.
Client Statement 3: "I'm not buying until sales turn around."
Why not? Have your past promotional items not impacted your business? That tells me your previous ad specialty expert wasn't selling these products with measurable results in mind, and that is an unacceptable way of thinking in our company. The companies that will make it through the tumultuous economic times are those who can see the return they are going to get on the dollars they are spending on marketing. I can help you create a program where you can see just that with your promotional product purchases.
Client Statement 4: "How will promotional products help me stretch my marketing budget?"
Creative and targeted promos are useful. When the right product is chosen, there's a lasting value to it and your cost to keep engaged with your customer is spread out over a longer period of time. That's the underlying benefit. When you give your customer something they can use on a daily basis, as opposed to other forms of advertising that can come and go in 30 seconds, you're going to have your name and logo in front of your customer over a longer period of time.
Client Statement 5: "We've been laying off employees. How can we justify spending money on ad specialties?"
While it's a legitimate concern, a specialized program where promotional products can be used to boost your sales or get you ready when the economy does turn around so you'll be able to call back those people sooner. Plus, we've found that many companies in your same situation do want to make sure their staff still feel appreciated, so they give them a little something to boost morale.
Challenging conditions present challenging selling situations that require more preparation, research and creativity, which we can do for you, saving you time and money. We'll tailor creative promotional ideas to your customer base to help produce the sales you crave in this economy.
Client Statement 1: "Sales are down and I need to cut my budget."
I understand and that's what I'm here to help you spend what budget you have more efficiently. In doing a little research into your company, and your target market, I can provide you a few ideas on how you can use promotional products to increase your sales and brand awareness. We are actually doing very well these days because we are better able to show our customers how they can measure a return on their clients how they can measure a return on their investment with ad specialties as opposed to other forms of advertising, like TV, radio, newspaper or billboards. We can better show direct ROI with programs using our products as motivational tools to drive their business.
Client Statement 2: "I can't really waste money on advertising premiums and trinkets when money is so tight."
I don't think you should be wasting money on premiums at any time! If you are, why have you bought them in the past? It sounds like you're working with someone asking your to buy these without rhyme or reason. We don't sell that way. We offer our services to show you how ad specialtes help grow your business. You shouldn't waste your money on them if you can't determine any measureable result from them.
In your mind, these "trinkets" have no value. We don't sell "trinkets." We demand accountability from the products we sell.
Client Statement 3: "I'm not buying until sales turn around."
Why not? Have your past promotional items not impacted your business? That tells me your previous ad specialty expert wasn't selling these products with measurable results in mind, and that is an unacceptable way of thinking in our company. The companies that will make it through the tumultuous economic times are those who can see the return they are going to get on the dollars they are spending on marketing. I can help you create a program where you can see just that with your promotional product purchases.
Client Statement 4: "How will promotional products help me stretch my marketing budget?"
Creative and targeted promos are useful. When the right product is chosen, there's a lasting value to it and your cost to keep engaged with your customer is spread out over a longer period of time. That's the underlying benefit. When you give your customer something they can use on a daily basis, as opposed to other forms of advertising that can come and go in 30 seconds, you're going to have your name and logo in front of your customer over a longer period of time.
Client Statement 5: "We've been laying off employees. How can we justify spending money on ad specialties?"
While it's a legitimate concern, a specialized program where promotional products can be used to boost your sales or get you ready when the economy does turn around so you'll be able to call back those people sooner. Plus, we've found that many companies in your same situation do want to make sure their staff still feel appreciated, so they give them a little something to boost morale.
Challenging conditions present challenging selling situations that require more preparation, research and creativity, which we can do for you, saving you time and money. We'll tailor creative promotional ideas to your customer base to help produce the sales you crave in this economy.
Who is Graphicon?
How can your promotional products set you apart?
Anyone can be average. Expect more. Get more with Graphicon. Our marketing philosophy of "promotional products with a purpose" helps you utilize your specialties budget in the most powerful and positive ways. We work diligently to assist you in just that - setting your organization apart in the marketplace.
At Graphicon, we help you find what works best for you organization's marketing goals. How? By listening, really listening to you and your objective, then we know where to start. Personal service is our cornerstone. And best of all, the advantage of our marketing expertise doesn't cost you a bit more. We want your business, and we will work hard to get it and keep it. Guaranteed.
Don't think in "giveaway" terms. Think of what your promotional products will give your company or organization in return. Graphicon will find out what your personal needs are, and provide you with a variety of options within your budget. Being up to date on the latest industry trends gives us the chance to provide you with ideas you didn't even know existed.
Not only does Graphicon offer you creative options, and plenty of them - but we work around your schedule as well. If you cannot visit our showroom, just call us. We'll come to you for a marketing consultation, or to bring samples - all at your convenience! We believe in personal service.
Why should you expect anything less?
8455 Castlewood Drive, Suite B Indianapolis, IN 46250
Phone: 317.579.9090 Fax: 317.579.9191
jessica@graphicon.com
Anyone can be average. Expect more. Get more with Graphicon. Our marketing philosophy of "promotional products with a purpose" helps you utilize your specialties budget in the most powerful and positive ways. We work diligently to assist you in just that - setting your organization apart in the marketplace.
At Graphicon, we help you find what works best for you organization's marketing goals. How? By listening, really listening to you and your objective, then we know where to start. Personal service is our cornerstone. And best of all, the advantage of our marketing expertise doesn't cost you a bit more. We want your business, and we will work hard to get it and keep it. Guaranteed.
Don't think in "giveaway" terms. Think of what your promotional products will give your company or organization in return. Graphicon will find out what your personal needs are, and provide you with a variety of options within your budget. Being up to date on the latest industry trends gives us the chance to provide you with ideas you didn't even know existed.
Not only does Graphicon offer you creative options, and plenty of them - but we work around your schedule as well. If you cannot visit our showroom, just call us. We'll come to you for a marketing consultation, or to bring samples - all at your convenience! We believe in personal service.
Why should you expect anything less?
8455 Castlewood Drive, Suite B Indianapolis, IN 46250
Phone: 317.579.9090 Fax: 317.579.9191
jessica@graphicon.com
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